
The founder
Benjamin Ross
Benjamin Ross. Practical application of AI in public transport. Founder, economAIcs.
Background
Built from direct experience, not research.
Benjamin Ross founded economAIcs in 2026 after more than ten years as a commercial lead in public-transport technology, across payments, ticketing, MaaS and DRT, and across bus, rail and ferry. The domain knowledge in economAIcs is not researched. It is encoded from direct experience: writing and pricing bids, and sitting across the table from procurement panels.
He built two things that share one idea. YourTransportBrain, the product: bid intelligence and compliance trained on an operator's own bids, built natively for the UK Procurement Act 2023. And The Practice, the consulting and delivery arm: one senior expert backed by a team of transport-trained AI agents.
Published The Public Transport Independent Advisor Agent, a free prompt file for assessing AI claims in public transport.
Published AI in UK Public Transport: what's actually real in 2026, a practical guide to eight AI use cases for operators and authorities, with the delivery reality behind each.
Published How PPN 017 affects transport bids, a guide to which AI transparency note governs which tender, what buyers can ask, and a bidder checklist.
Published The Invisible Industry, 500 transport companies scored on whether an AI can find and read them, plus ten bus, ten rail and ten authority websites checked by hand.
Published Can AI increase your chance of winning a bid?, three levers for transport bid teams: what the buyer's machine can read about you, what yours knows, and whether your bid survives a machine before it reaches a person.
Published The Driver and Vehicle Allocation Agent, a free agent build for bus and coach operators to cut dead mileage and idle driver hours, with the solver, the graphs and an honest self-improvement loop.
Focus
What he works on.
- Practical application of AI in public transport
- Public transport technology
- AI in transport procurement
- UK Procurement Act 2023
- Bus franchising
- Payments and ticketing
- MaaS and demand-responsive transport
The Practice is ready when you are.
Read the wider story on the About page, or book a walkthrough and we bring your live tender data to the first call.