Benjamin Ross

Benjamin Ross founded economAIcs in 2026 after more than ten years as a commercial lead in public-transport technology, across payments, ticketing, MaaS and DRT, and across bus, rail and ferry. The domain knowledge in economAIcs is not researched. It is encoded from direct experience: writing and pricing bids, and sitting across the table from procurement panels.

He built two things that share one idea. YourTransportBrain, the product: bid intelligence and compliance trained on an operator's own bids, built natively for the UK Procurement Act 2023. And The Practice, the consulting and delivery arm: one senior expert backed by a team of transport-trained AI agents.

Published The Public Transport Independent Advisor Agent, a free prompt file for assessing AI claims in public transport.

Published AI in UK Public Transport: what's actually real in 2026, a practical guide to eight AI use cases for operators and authorities, with the delivery reality behind each.